6.3 Coordination of Intra-Organization Collaboration. 6 Organization in International Business. Admission. • Master Marketing Management (MMM-60/120) • Master Personal Management (MPM-60/120) References to Other Modules in the Program: • Global Brand Management • International Consumer Behavior • Applied Marketing Research • Sales and Pricing. 2. This MBA programme expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Kotbom and Alisha are studying International Marketing Management at the IUBH, Campus Berlin, and visited the CDP provider CrossEngage as part of a study excursion. Curriculum. 1 Semester. International Management - Englisch The qualification objectives correspond to Level A1, A2, B1, B2 and C1 following the criteria of the common European reference level for Languages (GERS). in International Marketing Management provides you with the practical knowledge to handle marketing-specific topics like campaign planning, customer behaviour and marketing communication. July 2019 Digital marketing is being shaped by new trends. Depending on your secondary school leaving certificate, grades and country of origin, you may need to undertake the IUBH Pathway Programme, with guaranteed progression into Bachelor when passed successfully. You examine the principles and challenges of international marketing, human resources, and accounting. 1.2 Brand Management and Brand Leadership. IUBH ShopLogin CARE CommunityWebmailer Sprache: English Deutsch Apply now Request brochure Apply now Request brochure Master Study programmes Master International Marketing Management Career Bachelor Study programmes International ManagementAviation ManagementComputer ScienceHospitality Management Preparatory Programmes Bachelor Preparatory Programmes More … Admissible Criteria: Students who can show that they have completed an online … Powered by Keystone. IUBH University of Applied Sciences – Online: Scholarship Initiative: Save up to 80%! Online and social media marketing; event management; Accredited degree. International Marketing Management . 5.3 Instruments in International Human Resource Management. Her part in helping inaugurate the IUBH Marketing Forum came from her interest in both marketing and event planning. A brief introduction to International Marketing Management at IUBH from IUBH on Vimeo. 7 International Marketing. Eight marketing experts attended the 1st IUBH Marketing-Forum in Berlin. Sign In. IUBH University of Applied Sciences Online Scholarships for International Students in Germany, 2020 ... (60 or 120 ECTS), MBA in Big Data Management (90 ECTS), MBA in IT Management (90 ECTS), MBA in Marketing (90 ECTS), MBA in Engineering Management (90 ECTS), an MBA in Finance & Accounting (90 ECTS). Master marketing management, at IUBH Fernstudium in , . Gaby Kabbert is Study Advisor for Marketing Management at IUBH. Bachelor's degree in Business, Management, Economics or similar from an accredited university (4 year programme or equivalent to 240 ECTS) The IUBH School of Business and Management, located in Bad Honnef, Bad Reichenhall and Berlin, is the centre of competence for Business Administration and Service Management.It stands for well-founded, sound scientific study and focuses particularly on promoting the work ethic and service mentality of … With IUBH, you can study on campus, online, or switch between both with our new flexible studies option. in International Marketing Management, you will learn to manage international marketing and advertising campaigns. All current courses at the IUBH are accredited by the FIBAA (Foundation for International Business Administration Accreditation). 1.3 Integrating Marketing Activities. On campus our programmes are now available with two additional intakes, you can start in January, April, July or Oktober. Bachelor Media Management, at IUBH Fernstudium in , . Our distance learning marketing management prepares you optimally for the varied tasks. 6.1 Traditional Perspectives on Business Organization. Your fifth semester will bring the … In the Master's program in General Management, you deal with topics such as strategic management, leadership, business ethics and corporate governance as well as marketing and corporate finance. Bei über 650 Hochschulstandorten und mehr als 20.000 Studienangeboten allein in Deutschland verliert man leicht den Überblick. 25. The Master’s degree program prepares you for different management roles with a focus on Marketing Management: You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance. Kotbom and Alisha are studying International Marketing Management at the IUBH, Campus Berlin, and visited the CDP… Read more. As a marketing manager, you develop brand and product strategies, plan and implement target group-specific product and marketing concepts or design successful sales processes. Change Management involves all projects, activities, measures and duties that effect wide-reaching changes in a business. Online Master PhD Law Bachelor MBA Healthcare Courses For Institutions arrow_drop_down. IUBH Pathway. Since almost every nationally and internationally operating company sells products or services, your career prospects are excellent. Culture and Branding. About International Marketing Management at IUBH University of Applied Sciences. With IUBH, you can study 100% online, on campus, or switch between both with our new flexible studies option. What you will learn from us. A completed, undergraduate degree with an economic or business focus. Courses Associate Degrees Foundation Year … You will also study human resources, project management and market research. Mit den studieren.de-Favoriten ist es vorbei mit dem Notizenchaos. History. AR seal, ZFU (approval number 147111) content. The faculty at International University of Applied Sciences … The IUBH Master’s in International Marketing Management can help you do just that and give you firm skills in leadership and communication. I got 99 problems, but my CDP ain’t one. Online Marketing Student Recruitment Promote your study programs keyboard_arrow_left. IUBH offers part-time courses with a combination of classroom and online participation. 2.2 Culture and Consumer Behavior. 6.2 Modern Views on Business Organization. 7.1 Marketing … 2.1 What is Culture? That is why they offer strong regional scholarships that vary in terms of cultural, social, educational or work experience background. ONLINESTUDIES. Marketing trends 2020 – A discussion with eight experts. Creating Global Brands. 3.1 Brand Positioning About International Marketing Management at IUBH University of Applied Sciences. The IUBH Master’s in International Marketing Management can help you do just that and give you firm skills in leadership and communication. In 2008, IUBH opened a second location in Bad Reichenhall. Expand the student’s knowledge of English as a Foreign Language based … You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. The IUBH Master’s in International Marketing Management can help you do just that and give you firm skills in leadership and communication. Our B.A. Introduction to Global Brand Management . The course begins with defining key terms and concepts associated with the field of marketing management and then extrapolates these to the international context. Studying at the IUBH supports and challenges you. One trend are the so-called Customer Data Platforms (CDPs). View the best master degrees here! 3. Therefore you have budget responsibilities. Register. IUBH ShopLogin CARE CommunityWebmailer Sprache: English Deutsch Apply now Request brochure Apply now Request brochure You are here: Home MENUMENUMENUMENUBachelor Study programmes International ManagementAviation ManagementInternational Aviation ManagementComputer ScienceDigital BusinessInternational Event ManagementHospitality ManagementInternational … Accreditation. In the International Management Bachelor programme, we impart you with broad-based knowledge for a career in a wide variety of sectors and roles. 2.3 The Global-Local Dilemma of Branding. Among other things, you will learn how to implement systematic relationship marketing (Customer Relationship Marketing) and increase customer life time value through an understanding and knowledge of long-term customer loyalty. What you will learn from us. Privately, she’s passionate about the topic of Emotional Marketing and commercials that are so cheesy, they go right to the heart. With IUBH, you can study on campus, online, or switch between both with our new flexible studies option. In July 2007, the university was taken over by the private equity firm Auctus (Munich). Economics & Management; IUBH Campus Studies; most read. View the best master degrees here! Companies are trying to develop new ideas for their marketing as well as to recognize and use trends at an early stage. IUBH Bad Honnef Campus Tour from IUBH on Vimeo. As a Marketing Manager, you are responsible for the development, planning and implementation of marketing strategies for a company. IUBH Online wants to make it possible for anyone to take their chance in life. The IUBH School of Business and Management, located in Bad Honnef, Bad Reichenhall and Berlin, is the centre of competence for Business Administration and Service Management.It stands for well-founded, sound scientific study and focuses particularly on promoting the work ethic and service mentality of … Courses. Here is what you need to become part of our university. In addition to that, you are responsible for the optimization of marketing campaigns. Using practice-oriented concepts, you will deal with planning, implementation, and control as well as international market entry and market development strategies. The marketing industry is changing faster than ever. The world is moving fast, and companies invest immensely to research and create innovations to keep up the pace. IUBH Germany School of Business and Management offers on-campus degree courses which are instructed through English medium at Undergraduate, Postgraduate and MBA courses in the field of Marketing Management, Hospitality Management, International Management, Event Management, and International Business. Creativity and strategy, hand in hand -- in our M.A. 1. You will deepen your specialist knowledge of marketing and sales-related issues - with a focus on international business management. IUBH was founded in Bad Honnef in 1998; lectures began in 2000. IUBH ShopLogin CARE CommunityWebmailer Sprache: English Deutsch Apply now Request brochure Apply now Request brochure Admission Bachelor Study programmes International ManagementAviation ManagementComputer ScienceHospitality Management Preparatory Programmes Bachelor Preparatory Programmes More information Admission Admission More information Career Development Services … On campus our programmes are now available with two additional intakes, you can start in January, April, July or October. Learn about the Master International Marketing Management program at IUBH Internationale Hochschule GmbH using the MBA.com Program Finder tool. 1.1 Brand, Brand Equity, and Brand Value. For the most part it involves pursuing new strategies, change developed strategies, updating technical and organisational systems, improving processes and procedures or shaping and changing the habits of organisation employees. Accreditation is only granted if the content and structure of a study program meets all qualitative requirements.